Hospitality
Whisky consulting, curation and thoughtfully designed whisky experiences for bars, restaurants and hotels;
Helping bars, restaurants and hotels develop whisky offerings that are distinctive, coherent and engaging for their guests.
Crispin's Selection provides independent advice and consulting to hospitality venues, helping develop whisky collections, tasting concepts and staff knowledge around the character of the venue and its clientele.
The objective is not simply to expand a bottle list, but to turn whisky into a more considered part of the guest experience;
from selection and menu presentation to guided experiences and distinctive house concepts.
Collection Curation
Not merely selecting interesting bottles, but creating a collection appropriate to the venue, clientele, positioning and intended price architecture.
Menu & Guest Experience
Turning the collection into something guests can understand and actually order;
presentation, flights, house selections and points of discovery.
Staff Education
Helping hospitality teams understand and communicate whisky with greater confidence, context and depth;
building the knowledge behind the bottle to recommend whisky and explain the reasoning behind the selection.
Experiences & Collaboration
Creating additional reasons for guests to engage with the whisky programme:
guided tastings, limited concepts, special evenings, etc.
How can whisky become an experience rather than merely a bottle list?
See the approach in practice.
Crispin's Selection develops whisky flights around comparison, progression, contrast and context.